Media Post recently completed a web module for the Presbyterian Media Mission's(PMM) "Come in Out of the Cold" Advent campaign. PMM is the communications arm of the Presbyterian Church(USA) handling functions such as production and placement of television, radio, print, billboard and web throughout the eastern US. This dynamic site allows PMM to post all available marketing tools including print ads, radio and television commercials, as well as tips and planners to assist congregations in spreading the word about their services during the Advent season. "In going with dynamic web support for the participating churches it provided easy access to new material on a daily basis in their being part of the campaign", says Gregg Hartung, Director of PMM. All participating churches have access to the site and can download items for immediate use. The site helps lower distribution costs and makes these tools available to a much wider audience. Also, being database driven, the site can be easily updated year after year by PMM with the latest versions of print, radio and television ads. |